Canada’s Mainstream Media Workforce Diversity as an Indicator of Canadian Society’s Acceptance and Inclusion of Ethno-cultural Communities: A Case Study of Promising Practices Developed by the United Nations Association in Canada

By Vivian Giang.

Published by The International Journal of Organizational Diversity

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Article: Electronic $US5.00

Mainstream media visually convey societal norms and confer identity through the makeup of their workforce (i.e. media personalities such as anchors, columnists and reporters). Although Canada’s ethno-cultural minority and First Nations, Metis and Inuit (FNMI) populations have been continually increasing, the number of employees representing different ethno-cultural and FNMI communities has actually decreased in media newsrooms. In 2011, the United Nations Association in Canada (UNA-Canada) developed the Multiculturalism & Multimedia Programme to promote ethnic diversity in mainstream media in content and employment. This research includes an overview of UNA-Canada’s media diversity projects to investigate promising practices developed by these projects that may be applied to media diversity activities for underrepresented ethno-cultural and FNMI communities in Canada. Further, this paper synthesizes and discusses practices for workplace diversity in media newsrooms. Such a compilation will aid media outlets across Canada in understanding what a lack of workplace diversity may communicate to their audiences and will inform the development of strategies to implement workplace diversity in their newsrooms. This paper also provides insight into the social and political implications of media failing to diversify their workforce and what a lack of workforce diversity may communicate to the Canadian public.

Keywords: Canadian Mainstream Media, Workplace Diversity, Hiring Bias, Multiculturalism

International Journal of Organizational Diversity, Volume 12, Issue 1, pp.73-85. Article: Print (Spiral Bound). Article: Electronic (PDF File; 256.254KB).

Vivian Giang

Multimedia & Multiculturalism Project Officer, United Nations Association in Canada, Edmonton, Alberta, Canada

Vivian Giang, MA, works with the United Nations Association in Canada as the Multimedia & Multiculturalism Project Officer for Northern Alberta. She completed her communication and media studies at Grant MacEwan University, Ludwig Maximillians University, and most recently at Royal Roads University. Vivian also works as the Communications & Grant Strategist at the University of Alberta Geotechnical Centre. Previous to these posts, she was the Communications Editor at the Canadian Chamber of Commerce in Japan.