Intercultural Management and Communication: Essential Tools in Today’s Global Market for Managers and Organizations

By Susana de Salazar Casanova and Sandra Lopes Miranda.

Published by The International Journal of Organizational Diversity

Format Price
Article: Print $US10.00
Published online: July 30, 2015 $US5.00

In the last decades, managers in Portugal have been dealing with the increasingly important need to internationalize their organizations, largely due to the impact that the global crisis has had on a small economy. It has thus become imperative that Portuguese managers explore new markets to promote their products and services in other countries. These facts have contributed to the raise of a new manager profile. The focus of this research will be on three types of managers: top managers, middle managers, and first line managers. In addition to their daily routines, these global managers have to face adversity and several cultural challenges while undertaking an international negotiation. They are faced with the need to develop critical cultural skills to be able to negotiate. This paper addresses the challenges of the theoretical articulation between management, leadership skills and communication, essential tools for the success of an international negotiation process. This article will establish that intercultural management skills are fundamental for this new type of global manager, which has to interact with many different cultures. Such skills highly benefit the new global manager’s professional and organizational performance and are key for the success of their business relations. The data presented in this article are the result of several exploratory interviews with Portuguese managers working in Africa, specifically in Angola-Luanda.

Keywords: Communication, Intercultural Management, Communication Skills, Internationalization

The International Journal of Organizational Diversity, Volume 14, Issue 3, July 2015, pp.1-8. Article: Print (Spiral Bound). Published online: July 30, 2015 (Article: Electronic (PDF File; 298.415KB)).

Susana de Salazar Casanova

Lecturer, Escola de Ciências Sociais e Empresariais, Universidade Europeia | Laureate International Universities, Lisbon, Portugal

Sandra Lopes Miranda

Lecturer, School of Sociology and Public Policy at ISCTE-IUL (Lisbon University Institute), Centre for Research and Studies in Sociology, Lisbon University Institute, Lisbon, Portugal